Star Health and CSC partner to make health insurance accessible in rural India

Star Health and CSC partner to make health insurance accessible in rural India

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Coimbatore: Star Health and Allied Insurance Co. Ltd., one of the country’s leading stand-alone health insurance companies, and Common Service Centers (CSCs), under the Ministry of Electronics and Information Technology , have partnered to provide over 5 lakh CSCs with access to a select range of Star Health insurance products, specifically designed to meet the needs of rural customers, in Tier II cities, Tier III cities and markets rural people all over India.

The CSCs will provide a host of special features to rural customers, including a broad package of e-services through a single delivery platform, localized helpdesk, and ELV sustainability through a maximum shared operating model. fees.

A self-sustaining network of over 5 lakh CSCs in Gram Panchayats that are run by Village Level Entrepreneurs (VLEs) will enable easy access to health insurance products at the last mile. Through its network, CSC will offer a series of beneficial products for rural markets like Optima Family Health Insurance Plan, Individual Accidental Care Policy, Star Micro Rural and Farmers Care, and other similar products to meet the needs health insurance in these regions.

Anand Roy, Managing Director of Star Health and Allied Insurance Co. Ltd., said, “As health insurance specialists, we have always been at the forefront of identifying opportunities and designing products to health insurance that benefit the masses. This link with CSC is an important step in our efforts to provide easy access and greater choice of health insurance products that meet the specific needs of people in rural India. CSC’s strong network and presence across India makes it an ideal distribution partner for this initiative.

Commenting on the tie-up, Mr. Sanjay Kumar Rakesh, CEO of CSC SPV said, “In rural and underserved areas, there is a lack of awareness about health insurance products. A large number of Indians are not covered by any government or private health insurance scheme. Out-of-pocket health expenditures are one of the main reasons for falling back into poverty for many families in the country. Through our partnership with Star Health, we will work to increase awareness and insurance penetration by encouraging rural communities to invest in health insurance for their financial security.

This merger is a step towards increasing the penetration of health insurance in rural India. At the same time, the added distribution network will help Star Health increase its market share and strengthen its presence throughout the country.

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