Vast Broadband recently changed its name to Bluepeak. The South Dakota and southwestern Minnesota internet service provider made the change as part of a rebranding process involving an expansion of service.
Bluepeak is the fourth name the company has had in the past 10 years. It was known as Knology before the company was acquired by WOW! (WideOpenWest, Inc.) in 2012 and again in 2014 when it was acquired by Vast.
Changing the name to Bluepeak does not reflect an acquisition this time around, but rather the company’s desire to change its name as it expands into Sioux Falls as well as other states like Wyoming, North Dakota and Oklahoma.
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“With our expansion efforts, we thought it was time to have a name that indicates that we are evolving as a company. Bluepeak is what came out of that,” said Lucas Peterson, government affairs partner at Bluepeak.
Current customers will see no immediate changes to their service.
“The name change doesn’t mean we’re going anywhere,” Peterson said. “Everything is always local, and our customers should expect the same service they know.”
The expansion will include building fiber optic cables around the city, which will help service reliability and internet speeds, Peterson said.
The ongoing construction will not affect current customers, but rather provide the network foundation for future customers.
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Bluepeak currently serves about 8,000 people in Sioux Fall, with most of the coverage being in the southwest part of town. The construction of utility easements in south and east Sioux Falls is an ongoing process that will continue to expand north through the summer of 2023.
Residents will be notified one month before construction on or near their property is scheduled to begin, and this takes approximately one to two months.
Customers and residents can follow construction updates or ask questions on the Bluepeak website.