It has been known that writing articles is one of the most effective ways in increasing traffic to your site. To some SEO experts, they consider this a MUST for all websites just because majority of the article directories rank very well in Google, Yahoo, and MSN search. So well, that it might even outrank your own site.

By writing articles, you are branding yourself as an expert in your industry. If you have many articles circulating the World Wide Web, you can even be semi-famous doing it. In fact, other companies might even seek your professional help in writing articles for them. By writing articles, you are creating a one way link back to your site; this is why you never forget to put an “About the Author” section at the bottom of each and every article that you submit.

Now the facts! Article writing is not easy at all. It is very time consuming however, it does pay off at the end. So, I suggest that if you have some time in your hands, start thinking of about your next article to write about. Do some research on the web and please make sure that your article does not contain spelling errors or incorrect grammars.

So here are the good news, if you can write, then you can do article marketing. It is not rocket science. Below are some suggestions that I would like to point out when you start article marketing. These are just the basic golden rules when writing an effective article.

1. Do your research on the content before you begin. Read the recent news in your niche. Read forum post. Subscribe to newsletters. Join networking groups. This is vital for a well written article.

2. When writing your article, please make sure that it is search engine friendly as much as possible. Do your keyword research. See which keywords are being searched for, I would suggest, at least 500 times or more but have no more than 500,000 competing results. As you know the less competitors you have, the more likely that you article will appear.

3. Now create a “catchy” headline. Your main keyword should be in it. Some popular headlines include “How To”, “Top 10 Ways” and “Reasons Why”.

4. Brainstorm then write your articles. In most cases, the preparation takes longer than writing itself. Usually 400 is the minimum number of words you are aiming at. This should be easy considering we used to write more when we were in elementary and high school.

6. Remember to fill in the resource box. The important thing is to emphasize that you are an expert, include your website, and the link back to your site.

7. Proofread your article. Make sure that there are no spelling or grammatical errors. If necessary, you can ask someone else proof-read your article before submitting.

Keep in mind that when you are generating ideas for your articles, write down whatever that comes to your mind, no matter how weird / non-sense it sounds. You can always filter them out later. Try a couple runs and see how it is like.
 
I personally have first hand experience in the success of writing articles. Our website development and marketing website have gained tremendous traffic growth due to this venture.  So, please do take the time and write what you know the most.

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