Is Search Engine Marketing cost effective enough to increase profits for B2B marketers? You bet, and here’s why. It’s always been conventional wisdom that the fastest and most efficient way to research products and pricing is on the Web. Now Enquiro has documented survey research on the role of search engines in B2B transactions.
As you know, B2B transactions differ from most consumer transactions because these decisions require coordination between a number of different personnel before the final transaction is made. Therefore, the process requires a period of time between researching the product and placing the order. It’s an ongoing rather than snap decision.
“The Role of Search in Business to Business Buying Decisions” is a well-designed study of approximately 1500 participants responding to a 40-question survey that was validated with pre-testing before implementation. You can download the entire report for free, and here are a few highlights:
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Summary : The Web is built on links, and a solid link building strategy is absolutely essential for any business that wants to thrive online. In essence links that point back to your site do two things: they bring you targeted traffic and they enhance your search engine rankings.
The Web is built on links, and a solid link building strategy is absolutely essential for any business that wants to thrive online. In essence links that point back to your site do two things: they bring you
targeted traffic and they enhance your
search engine rankings.
By placing your links on another site that is related to your content, you can bring visitors to your site who are interested in the sort of content you offer. And Google, king of the search engines, places more value (and therefore greater rankings) on sites with multiple links pointing back to them.
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It is very important for website administrators and owners to track their website performance. It defines the value of your investments based on all the marketing / advertising that you have done on the site. Unfortunately, many website owners out there don’t know where to start.
So below are some of the useful free SEO tools that every administators to use to track their site performance:
Google Analytic - tracks traffic performance
Stat Counter - tracks traffic and web hits just like Google Analytics
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It is crucial for a website’s success to have effective keywords for a particular site. It is an important part of the process of search engine optimization and making your site more visible to search engines and searchers alike.
So, the first thing you’ll want to do is to sit down and write every single imaginable keyword phrases that someone might 
use in a search engine to find your site.
The important thing to remember in brainstorming is that you should try to think of what you would look for, and branch out from there. The more specific you can get, the better. A good rule of thumb would be to come up with 40-50 keywords and phrases, and then narrow them down to the top 10-20 absolute most effective; which brings us to the question of “how do I know which keywords and phrases will be effective?” In other words, which key phrases will bring more searchers to your site and give them a better user experience?
There are a few keyword tools that have been created especially for this purpose; my two favorites are Word Tracker and Google Adwords Keywords Tool. Both of these sites will be able to tell you how many times in a given time period that particular key phrase was searched for.
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So you have decided to venture out into the world of SEO. The first thing you will need to do is determine the direction of your campaign in relation to the key phrases you are choosing to target. This article will focus on how to find keywords for your organic campaign, as the process is slightly different for PPC.
Many site owners know immediately what phrases they want. If you feel like you know what you want, before you start take a brief step back and assess if this really is the best phrase for your site. Yes, it just may very well be the perfect phrase, but if it isn’t, you could wind up spending a lot of time and money pursuing a ranking that either will never happen, or will provide very little value to your site.
There are a few key areas to look at when choosing a target phrase:
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I just want to contribute to everyone this list below. Thank you for all the people that contributed to this.
These are the most popular Webmaster Forums where you can get help from other members, learn tips and tricks, and even share your own knowledge. I personally go into these sites and contribute to the forum whenever I get the chance. I have learned many things over the years due to webmaster forums so I recommend others to experience the same. Believe me it takes time and effort to be active in all these forums but I think it’s worth it.
All these forums are ranked high on Alexa and also have a PR of 5, 6, and 7.
Check it out:
Kirupa
Earners Forum
Name Pros
Digital Point
SitePoint
Webmaster World
Warrior Forum
V7n
Web Hosting Talk
Webmaster Talk
DN Forum
If you know other places/sites that you would like to add on the list, just let me know. Thanks.
There are so many FREE stock photos out there on the web that it makes it really easy for website designers to create their sites, templates, brochures, flyers, and so on. Some of real quality images are on sale for 10 cents. That price is nothing rather than creating one from scratch. So below are a compilation of website free stock photo sites where you can download images for free or very little cost. Enjoy.
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It is quite amazing now a day the numbers of sites that goes up each day. However most of those site owners are only knowledgeable of how to build a site. Most of them do not have a sense of understanding, on how search engines actually work and do not know about web crawlers.
All in all, we all know that ranking high on search engines is the major source in bringing prospective customers and viewers to your site. So why not learn a little more about how search engines work.
Search engines such as Google, Yahoo, MSN, utilizes what they call “spiders or crawlers” to index websites into their search database. When a site owner performs a directory submission of their site, the search engine spider is the one responsible in indexing your website. The “spider” is an automatic program generated by the search engine companies. This spider algorithm visits a website, crawls and remembers all the contents of the site, including the site’s Meta tags, and follows the links that the website connects to. Once this task is completed, the Spider returns all valuable data to its database and enters it in to the search engine system to be included in the listing. Keep in mind that spiders will only index a certain number of links from your site, so please keep it average and not include 300 pages or so.
Think of the spider as an inspector, it will always come back to your site to inspect any changes that has been done over a period of the time. This period of time depends on when the site moderator informs the spider on when changes usually occur, it can be everyday, every week, every month, etc.
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Every morning I visit my favorite sites to check out what’s new for that particular day. One of my favorite sites that I would like to share with you all is “Giveaway of the Day”. Giveaway of the Day is a site that offers different Free software programs on a daily basis, each day is something new. The programs can vary from antivirus software, video software, image editing, online powerpoint, and so much more.
Besides the special free software thay they offer that particular day, they also display other useful programs that you can purchase for a low price. You will really find some useful software programs that will make your tasks easier and possibly more interesting. Besides, I’ll take anything that is FREE and useful.
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Email. We use it for everything from chatting with our friends and family to corresponding with clients and sending business inquiries to helping others in online discussion forums. It’s arguably become *the* mode of modern-day communication – more so than the telephone, certainly more so than letter writing.
There’s a limited amount of real estate in every email that you send. How you use it determines, in part, how effective your emails are and how well you are marketing yourself. Given how often emails are forwarded around, a well-crafted email signature can get you calls/emails from prospects you never knew even existed, new ezine subscribers and, in the best cases, a new client – this is a great return on free marketing.
1. Keep it *plain*.
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