Got writer’s block again? Keeping the blog articles flowing on a consistent basis can be difficult. Get creative and blog about current events, trends, local news, celebrities, and even the weather! Get with the times to get more blog visitors.
Blogging about news and current events helps demonstrate that you are at the pulse of your industry. Additionally, writing about timely subjects and connecting them to your business, can drive additional traffic from search engines and social media. People are more likely to share information that has novelty and that they feel others in their network might not know about yet. When there is activity around a topic that is related or can be related to your industry there is an opportunity to capture an already curious audience.
How to Blog Using Current Events
Local News – If you’re a local company, peruse your town website or daily newspaper. There’s bound to be a story or two that you can connect with.
- Is your governor proposing a new town/state budget? Give your audience some budgeting tips.
- Is New Whole Foods coming to your town? Talk about pros/cons, healthy eating tips, financing a franchise, eco-friendly commercial plumbing, etc.
World News – Check out CNN.com for World News and Breaking News.
- In the wake of Obama’s State of Union Address, try writing your own company’s “State of the Union” or “State of the Industry”
General News - Google News has a little bit of everything from “Top Stories” to “Entertainment”
- Example: The Dow Jones industrial average surpassed the 12000 mark on Wednesday – what does this mean for your industry?
Entertainment News – Celebrities, everyone’s guilty pleasure. Find the latest gossip on E! Online and make your subscribers smile.
- “The King’s Speech” is racking up the Oscar Nominations. What speech inspired / inspires you and your business?
Sports News – Find the latest scores and team updates on ESPN.com.
- There are tons of sports fanatics out there. ESPN was averaging 18.9 million viewers per NFL game in the 2010-2011 season! Capitalize on the games, the rivalries, and the sports methodology and apply it to your business.
- Here’s a great example: Bill Belichick 101 for the Small Business Executive.
Search Trends – Take a look at the “Hot Topics” and “Hot Searches” on Google Trends and associate your business to one or more of those keyword phrases.
- What business lessons can we learn from the Toyota recall 2011?
Twitter Trends - Check out the Trends on Twitter
Weather - Is your local meteorologist predicting freezing temperatures and wild wintery weather? Take advantage of all the weather-related talk and internet searches and blog about it! It’s easy to relate to any business:
- Fitness / Health: “Ten Ways to Stay Fit Indoors During Freezing Weather”
- Plumbing / Heating: “Five Best Ways to Prevent Pipes from Freezing”
- Sales: “Keep Your Leads Warm Even Though It’s Freezing Outside”
- Auto: “Five Steps to Properly Winterize Your Vehicle”
- Manufacturing: “Top Five Temperature- and Weather-Resistant Materials”
Don’t forget to add a big, bold call-to-action to the end of each blog post. Attract new clients with a “Winter Special”, a “Superbowl Special”, or maybe an eBook titled Ten Business Lessons We Can Learn from the Kardashians.
Relate your business to what’s going on in your town, your state and/or the world and you’ll be surprised at how many people take notice.
Free Download: Better Business Blogging in 2011
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