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Archive for the 'Website Design' Category

Nov, 25 2011

Ecommerce Website Design

Ecommerce Website Design If you believe in providing services of supreme quality to your customers, then Ecommerce website design should be your ultimate choice. The revolutionary changes in technology have made the designing aspect of ecommerce website pretty easy and free from any difficulties. If you believe in the magic of Ecommerce website design then no can stop you from turning your dream into reality and having a good loyal customer ship. With the help of Ecommerce website designers, you can earn good profits too. Such websites are made in a way so the customer feels the need to buy the products and services displayed on the site; t

Oct, 17 2011

What is the Best Email Width?

With the wide range of devices on which people now read their email, I wondered if this had caused retailers to adjust their email templates — my assumption would be to make them narrower. So I thought I would review some of the retail emails to which I subscribe in order to see if there was an ideal email width or any kind of recommended standard. I reviewed the width of emails from 155 retailers, which ranged in width from HSN with the narrowest at 580px to Harry & David with the widest email at a whopping 894px! To be fair, Harry & David recently redesigned their email template and it looks narrower, but for some reason the

Oct, 14 2011

Questions to Ask When Reviewing a Design

Jason Fried posted a list of questions he asks when reviewing designs which struck a chord with me as I spend a lot of my time reviewing designs and providing feedback (a process I honestly don’t enjoy a great deal). I work with a great designer; however, there can be a conflict between his vision for the design and my need to make desired user interactions sufficiently obvious. Does this call-to-action stand out from the content around it? Is that link clearly clickable? And so on. In order to deal with this, when reviewing designs I ask a variety of questions, some of which are outlined in the above post: Is that worth scrolling? W

Oct, 10 2011

A Cautionary Tale from the Target.com Redesign

Advertising Age has a cautionary tale about the recent Target.com redesign which calls out some of the many problems that can arise during a large ecommerce project like this. As I am in the middle of a significant ecommerce website redesign myself, I am always keen to hear about the redesign experiences of other online stores so that I can learn from their best practices and mistakes. ReadWriteWeb follows up (piles on?) on the AdAge article with their own lessons learned from Target’s experience and UserTesting.com highlights user experience issues encountered by their own test subjects with some enlightening videos. Of all the comme

Sep, 16 2011

Review of Notable — Web Design Feeback Tool

I’ve been using Notable for a current website redesign project and I thought I’d share a few thoughts about it. Notable is a web-based service for sharing and providing feedback on design comps. Like other, similar, services, its purpose is to speed up and organize the review process and make it easier to collect feedback from teams. I am using the free version of Notable, which allows you to post up to 10 designs and lacks any of the organizational features that come with paid plans such as grouping designs into sets and managing multiple projects. Most importantly (for me at least, when it comes to a web app), the UI is elegan

Aug, 24 2011

11 Retail Emails Web Designers Should Subscribe To

I subscribe to a lot of retailer emails, looking for ideas and best practices on subject lines, template design, messaging, cool design elements, and so on. Of these, only a small percentage truly stand out from a design perspective — making each email worth viewing as much for its visual presentation as for the products and offers being promoted. I often find creative inspiration from these emails, and not just for emails that I plan to send myself. They can be a great source of ideas for web banners, landing pages, general page layouts, and a range of web design elements. They’re also simply very pleasing to look at. Here are

Aug, 21 2011

2010 Retail Theft Survey Infographic

We recently created our first infographic, based on the 2010 update to a long-running survey of retail theft in the US. It was surprisingly tricky to create, even though there was not a huge amount of data to present. The main challenge came from being faced with a completely blank canvas and having so many ways to represent the information. Should we use bar or pie charts or something else? What’s the right balance between charts, text, and images? How long should it be? And so on. I’m pretty happy with how it turned out (props to our designer, Ismael) and am looking forward to creating more. It will also be interesting to see

Aug, 14 2011

“Beat The Heat”, and Other Summer Copywriting Clichés

We were brainstorming subject lines for an email this week and as I tried my best to come up as many summer-related clichés as possible I wondered how many of these actually made their way out into finished emails. So I decided to take a look through my inbox — here’s a selection of some of summer’s best (worst?) email subject line copywriting clichés. Blazing Hot Deals / SIZZLING DEALS / Sensational Summer Savings — Circuit City Crazy hot 1c sale — AT&T Cabela’s turns up the heat with red-hot summer-clearance prices — Cabela’s Hot summer nights; cool summer savings! —

Aug, 14 2011

E-Commerce Infographics Showcase

Despite the popularity of infographics, there are relatively few about e-commerce. Here is a showcase of 15 well designed e-commerce infographics that also present useful data for anyone working in this field (with a few interesting takeaways added by me). Click on each image to view the full infographic. The Ascent of E-Commerce Interesting takeaway: E-commerce doubled from 2004 to 2011, although it still only represents 8.6% of all retail commerce. However, e-commerce accounts for 30% of all consumer electronic sales. 7 Reasons People Fear E-Commerce Interesting takeaway: Avoid opening lots of browser tabs at once to prevent tab napping

Aug, 14 2011

Is This New Browser-Based CSS Editor a Firebug Replacement?

When I read the words “browser-based CSS editor” recently on RedWriteWeb I got excited because it sounded like a way to be able edit CSS on the fly in browsers other than Firefox (yes, you Internet Explorer). Well, WebPutty is not necessarily a Firebug replacement for me, but it’s worth checking out. You have to add some code to your site in order for it to work (yes, yet another external script), but once you’re set up you can edit your stylesheets via the WebPutty site and publish your changes too. WebPutty interface That’s more than I’d like to do — I generally prefer to use Firebug to try out

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