pPosted by a href="http://www.seomoz.org/users/profile/361137"neilpatel/a/pp id="promoted"This post was originally in a href="/ugc"YOUmoz/a, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc./pp Last month I talked about a href="http://www.seomoz.org/blog/7-lessons-learned-from-running-a-seo-agency-14225"7 lessons I learned from running an SEO agency/a. One of the things Irsquo;ve learned over the years is that you can command clients to pay you 6 and even 7

pPosted by a href="http://www.seomoz.org/users/profile/163259"JonQ/a/pp id="promoted"This post was originally in a href="/ugc"YOUmoz/a, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc./pp Often when client arrives in need of links, it can be fairly daunting trying to figure out how the heck yoursquo;re going to get the link juice you need. Coming up with a structured plan that works is something Irsquo;ve been trying to improve over the last year or so, and Irsquo;m

pPosted by a href="http://www.seomoz.org/users/profile/155620"Cyrus Shepard/a/pp The Internet is a href="http://www.youtube.com/watch?feature=player_detailpageamp;v=zi8VTeDHjcM#t=7s" target="_blank"made of kittens/a, but it#39;s paid for by advertising./p p SEOs don#39;t talk about advertising much, perhaps because it#39;s the conceptual opposite of ldquo;great content.rdquo; The truth is, advertising is the gasoline that runs much of the web. Without ad revenue, great sites we love like a href="http://searchengineland.com/" target="_blank"Search Engine Land/a, a href="http://www.smas

pPosted by a href="http://www.seomoz.org/users/profile/22897"Dr. Pete/a/ppimg alt="Mom with obnoxious son" width="260" height="259" align="right" style="padding-left: 24px" src="http://www.seomoz.org/img/upload/why-does-great-fail-1.jpg" /With every skirmish in the ongoing war over SEO hats, I inevitably hear someone say ldquo;I built great content, and no one cared ndash; content marketing doesnrsquo;t work.rdquo; Irsquo;m not here to deny it ndash; sometimes, ldquo;greatrdquo; content falls flat on its face./p pPart of the problem is that we throw around that word like

pPosted by a href="http://www.seomoz.org/users/profile/270825"Fabian Alvares/a/pp id="promoted"This post was originally in a href="/ugc"YOUmoz/a, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc./ppGoogle Analytics affects everyone in search engine marketing (unless you use another analytics package!) but not everyone knows how to take full advantage of it. To take full advantage of it we have to share knowledge and that’s what I’m here to do. I’ll b

pPosted by a href="http://www.seomoz.org/users/profile/230120"RossTav/a/pp id="promoted"This post was originally in a href="/ugc"YOUmoz/a, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc./ppstrongDisclaimer:/strong The following post is very long. If you do not like long blog posts then a href="#summary"click here to read the one-line summary./a/p pA big complaint I hear in the a href="http://www.seomoz.org/q"SEOmoz Qamp;A forums/a, and in the ind

pPosted by a href="http://www.seomoz.org/users/profile/181324"Matthew C. Egan/a/pp id="promoted"This post was originally in a href="/ugc"YOUmoz/a, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc./ppAs SEOs we often live in a bubble, sometimes it’s a social media bubble where we only tweet amongst our peers, sometimes it’s a literal bubble that we don’t explore outside our comfort zone, but that bubble can easily keep us from seeing things that to co

pPosted by a href="http://www.seomoz.org/users/profile/218981"Aaron Wheeler/a/ppnbsp;Choosing keywords to optimize for is a tricky business, made all the more tricky as keyphrases grow longer than a couple of words. As Google a href="http://googleblog.blogspot.com/2009/12/this-week-in-search-121809.html"has said/a, up to 20% of search queries in any given day are completely unique. Should you try to optimize your tauntaun sleeping bags product page for quot;tauntaun sleeping bag,quot; for quot;childrens’ tauntaun sleeping bag,quot; or for quot;childrens’ star wars tauntaun sleeping bag from hothquot;? How can

pPosted by a href="http://www.seomoz.org/users/profile/63"randfish/a/ppOver the past decade, I’ve been part of many reviews of websites, both in-person, as a consultant (prior to 2009) and at many events. I’ve found that much of the time, the reviews themselves lack structure (particularly those that happen quot;on the flyquot; during a conference panel or informal sit-down). Thankfully, during my recent face-off with Distilled’s Will Critchlow in London, I had an excuse to noodle on that and work up some ideas./p pThe Searchlove conference had a unique concept for our classic presentation battle. We were each gi

pPosted by a href="http://www.seomoz.org/users/profile/22897"Dr. Pete/a/ppimg width="260" height="195" align="right" src="http://www.seomoz.org/img/upload/google-quality-raters(1).jpg" style="padding: 0 0 10px 20px" alt="Checklist" /Last week, when the SEO world was distracted by revelations that Google was blocking a href="http://www.seomoz.org/blog/google-hides-search-referral-data-with-new-ssl-implementation-emergency-whiteboard-friday"keyword referral data/a and nostalgic mania over a href="http://searchenginewatch.com/article/2119342/MC-Hammer-Launchin