Archive for the 'Internet' Category
 Online marketing is unique for each business. For large businesses that rely on channel partners to sell and distribute products, the online marketing process can be a challenge. With many channel partners across multiple locations, how can a business make sure that partners have the leads they need to help grow the business?
In a recent conversation with a channel marketing manager I was asked, “What can I do now to get my partners and resellers found?” As with many channel marketing managers, their time is very constrained, but the need to do more lead generation for their resellers is ever present. Additionally, they often talk about how their resellers do a great job once someone is introduced to them, but often their own websites are not helping them bring in new leads. After asking me that question, she said, “I wish I could just give them a few tips to get them started in Inbound Marketing and getting website traction”
5 Tips For Channel Partner Lead Generation
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 Here at HubSpot, we get a lot of questions around website redesigns. When should they be done, how should they be done and what mistakes not to make. In this three part series, we’ll examine some of the common pitfalls you might fall into and ways to avoid them.
One thing that all of our partners agreed upon, is that before embarking on any redesigns, companies should truly understand their goals and their customers. Without these necessary prep steps, you’ll wind up designing a website in a vacuum and wasting money. Here are just a few of the key questions that you should ask yourself before you change one pixel:
What Are Your Goals?
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The four most important social media channels to marketers are Twitter, Facebook, LinkedIn, and YouTube (See the 2010 State of Inbound Marketing for data). But which one(s) are the most active for your industry? HubSpot recently analyzed 33 industries to find out. An overview of data from our new ebook, the Online Marketing Opportunity Report is displayed below:
So what does this data mean for your business? To begin with, low activity doesn’t necessarily equate to low opportunity; it may just mean that you need to adjust your strategy for that channel.
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The following is a guest post by John McTigue, Executive Vice President and Co-Owner of Kuno Creative. Kuno Creative is a Certified HubSpot Partner Agency based in Avon, OH that specializes in building brands and capturing sales leads.
 Crafting a good whitepaper isn’t easy. Creating one that will capture leads is an even bigger challenge. Although there is no standard definition of what constitutes a whitepaper, most people would agree that they differ from blogs in scope, style and intent:
Scope
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 Here at HubSpot we sing the praises of Inbound Marketing from the rooftops. Yes, it is an amazing way to see growth in your SEO goals, website traffic, leads and customers. It helps you develop a deeper engagement and establish yourself as a thought leader. But, that doesn’t mean it’s always easy. Proper inbound marketing can take a lot of hard work.
We asked the HubSpot Partners what they think the hardest part of inbound marketing is and how they work through these challenges.
Partner Teicko Hubert of Focus to Grow believes the hardest part is the understanding “of the cultural shift that has to happen to make inbound marketing work” and that “a website is merely fiction unless you understand how inbound marketing works.” That said, Teicko believes that this change can be overcome, but, “it takes diligence and a hyped focus on refining your story telling skills and probing skills.” This is a great point, just like learning any other skill, inbound marketing takes hard work and there’s an adjustment period.
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Twice a year Professor Christine Moorman at Duke’s Fuqua School of Business surveys hundreds of CMOs to get an overall measure of what is happening in marketing as part of a project aptly called The CMO Survey. Below are a couple highlights from the latest report, released today.
Marketing Spending Should Increase
The CMOs reported that on average their budgets would increase 9.2%, a much larger increase than any of the other surveys done in the past 2 years. Clearly companies are starting to invest in marketing as they see the economy improving. Another factor might be that budgets that had been cut before during the recession might now be allowed to grow back to their previous size.
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A few months ago, I did some research into visualizing how a story spreads across the Twitterverse and how that spread could be visualized.
Using a combination of the Twitter API, the TweetMeme API and the Processing visualization library, I was able to graph the spread of a handful of popular links.
In the TweetMaps below the circles represent each user who ReTweeted the link, they’re bigger or smaller based on the number of followers they have. People who are following accounts that Tweeted the link before they did have lines drawn to the accounts they’re following (and could have “caught” the link from).
The graphs show the first wave of Tweets of each link (generally the first few hours). When you see a number of circles extending horizontally across the graph that means that those accounts all Tweeted the link very close together in time.
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 In HubSpot-approved Grateful Dead parlance, “What a long, strange trip it’s been.” Just two years ago, Microsoft made a $45+ billion bid for Yahoo! but when the two business bemohoths couldn’t agree on a final price, the Redmond-based company withdrew their offer.
Yet, last week Yahoo said it would begin transitioning to Bing on the back end for search, noting that search results pages would display the line “Powered by Bing” at the bottom for searches using Microsoft’s results.
To provide a bit of background on this endeavor, here is an overview of the Yahoo!/Bing deal from Search Alliance: Read the rest of this entry »
 All businesses love receiving positive online reviews; they’re a great form of third party validation. Still, we all know that not everyone follows the social etiquette rule that states, “If you can’t say anything nice, don’t say anything at all.”
In this week’s top inbound marketing article, John Jantsch discusses his best tips for generating positive and genuine online reviews and testimonials on a routine basis.
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 We’ve had a fun filled 2 years on HubSpot TV, but for the next couple weeks my co-host Karen Rubin is away. So I need someone to help me out as a guest co-host on September 3 or 10.
Don’t know what HubSpot TV is? We’re broadcasting live really soon (4pm EDT) so watch the live show.
I posted a message on Twitter looking for volunteers and suggestions for a guest host, and I got a ton of them. There were way too many for me to decide, so I am turning to your help in the community to pick a winner out of all the suggestions that people made on Twitter.
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