pimg id=”img-1321039039680″ src=”http://blog.hubspot.com/Portals/249/images/real time insights.jpeg” border=”0″ alt=”real time insights” width=”342″ height=”294″ class=”alignRight” style=”float: right;” /Ever needed a compelling, reliable stat to help make a point, round out a blog post, or make your ebook even more data-driven? a href=”http://www.thinkwithgoogle.com/insights/” title=”Think Insights with Google” target=”_blank”Think Insights with Google/a, Google’s new information and resource hub for marketers, has got you covered!/p
pa href=”http://googleblog.blogspot.com/2011/11/think-insights-with-google-is-out-of.html” title=”Officially out of beta today” target=”_blank”Officially out of beta today/a, Google’s new resource offers helpful tools, studies, trends, stats, and videos to give marketers the data they need when they need it. Use the a href=”http://www.thinkwithgoogle.com/insights/tools/real-time-insights/” title=”Real-Time Insights Finder” target=”_blank”Real-Time Insights Finder/a to gather information about your business’ target audiences, or simply browse through the site’s a href=”http://www.thinkwithgoogle.com/insights/facts/” title=”Facts amp; Stats” target=”_blank”Facts amp; Stats/a. Pretty handy, huh? That’s not all, so give the site a breeze-through, and start incorporating some valuable insights and data into your marketing efforts./p
pWe’ve found some pretty awesome a href=”http://www.hubspot.com/charts” title=”marketing stats” target=”_blank”marketing stats/a you can use, for starters. Check them out!/p
h2bInternet Usage/b/h2
pstrong1) /strongIn the last 4 years, the web has gone from 100 million websites to 250 million.em (Source: Netcraft, Dec 2010) /ema href=”https://twitter.com/intent/tweet?text=In+the+last+4+yrs,+the+web+has+gone+from+100+million+websites+to+250+million.+http://bit.ly/t9DboQ” title=”Tweet This! ” target=”_blank”strongTweet This! /strong/aembr //em/p
pstrong2) /strong75.5% of the US population uses the internet.em (Source: eMarketer, January 2011) /ema href=”https://twitter.com/intent/tweet?text=75.5+percent+of+the+US+population+uses+the+internet.+http://bit.ly/t9DboQ+” title=”Tweet This! ” target=”_blank”strongTweet This! /strong/aembr //em/p
pstrong3) /strongMillennials engage in over 14 different internet activities, while those ages 65+ engage in mainly 7.em (Source: Generations Online, Pew Internet 2010) /ema href=”https://twitter.com/intent/tweet?text=Millennials+engage+in+over+14+different+internet+activities+while+those+ages+65++engage+in+mainly+7.+http://bit.ly/t9DboQ” title=”Tweet This! ” target=”_blank”strongTweet This! /strong/aembr //em/p
pstrong4) /strong67% of consumers researched online prior to purchase during the holiday season.em (Source: Post Holiday Learnings for 2011 Google/OTX, Jan 2011) /ema href=”https://twitter.com/intent/tweet?text=67+percent+of+consumers+researched+online+prior+to+purchase+during+the+holiday+season.+http://bit.ly/t9DboQ” title=”Tweet This! ” target=”_blank”strongTweet This! /strong/aembr //em/p
pstrong5) /strongIn 2011, the average shopper consults 10.4 sources prior to purchase, twice as many as a year ago.em (Source: Google/Shopper Sciences, Zero Moment of Truth Macro Study, U.S., Apr 2011) /ema href=”https://twitter.com/intent/tweet?text=In+2011,+the+avg+shopper+consults+10.4+sources+prior+to+purchase,+twice+as+many+as+a+year+ago.+http://bit.ly/t9DboQ” title=”Tweet This! ” target=”_blank”strongTweet This! /strong/aembr //em/p
pstrong6) /strongNearly 50% of US internet users will redeem an online coupon this year.em (Source: eMarketer, May 2011)/em a href=”https://twitter.com/intent/tweet?text=Nearly+50+percent+of+US+internet+users+will+redeem+an+online+coupon+this+year.+http://bit.ly/t9DboQ” title=”Tweet This! ” target=”_blank”strongTweet This! /strong/aembr //em/p
pstrong7) /strongOnline advertising spending is shooting upward, passing the $30 billion mark in 2011 and approaching $50 billion in 2015.em (Source:/em emeMarketer, June 2011) /ema href=”https://twitter.com/intent/tweet?text=Online+advertising+spending+is+rising,+passing+$30+billion+in+2011+and+approaching+$50+billion+in+2015.+http://bit.ly/t9DboQ” title=”Tweet This! ” target=”_blank”strongTweet This! /strong/aembr //em/p
pstrong8) /strongBy 2015, we expect that 50% of all display ads will be rich media ads.em (Source: Google, Watch This Space, 2011)/em a href=”https://twitter.com/intent/tweet?text=By+2015,+we+expect+50+percent+of+all+display+ads+will+be+rich+media+ads.+http://bit.ly/t9DboQ” title=”Tweet This! ” target=”_blank”strongTweet This! /strong/aembr //em/p
h2bMobile Use /b/h2
pstrong9) /strong31% of Americans own a smartphone.em (Source: ourmobileplanet.com)/em a href=”https://twitter.com/intent/tweet?text=31+percent+of+Americans+own+a+smartphone.+http://bit.ly/t9DboQ” title=”Tweet This! ” target=”_blank”strongTweet This! /strong/aembr //em/p
pstrong10) /strong75.7% of the population uses mobile phones.em (Source:/em emeMarketer, August 2011) /ema href=”https://twitter.com/intent/tweet?text=75.7+percent+of+the+population+uses+mobile+phones.+http://bit.ly/t9DboQ” title=”Tweet This! ” target=”_blank”strongTweet This! /strong/aembr //em/p
pstrong11) /strongThere are 90.1 million smartphone users, 29% of the population.em (Source:/em emeMarketer, August 2011) /ema href=”https://twitter.com/intent/tweet?text=There+are+90.1+million+smartphone+users,+29+percent+of+the+population.+http://bit.ly/t9DboQ” title=”Tweet This! ” target=”_blank”strongTweet This! /strong/aembr //em/p
pstrong12) /strongOnly 33% of advertisers have a mobile optimized website.em (Source: Google/Ipsos/TNS, Global Perspectives: The Smartphone User amp; The Mobile Marketer, Jun 2011) /ema href=”https://twitter.com/intent/tweet?text=Only+33+percent+of+advertisers+have+a+mobile+optimized+website.+http://bit.ly/t9DboQ+” title=”Tweet This! ” target=”_blank”strongTweet This! /strong/aembr //em/p
pstrong13) /strong53% of searchers purchase as a result of a smartphone search.em (Source: Google/OTX, The Mobile Movement, U.S, Apr 2011) /ema href=”https://twitter.com/intent/tweet?text=53+percent+of+searchers+purchase+as+a+result+of+a+smartphone+search.+http://bit.ly/t9DboQ” title=”Tweet This! ” target=”_blank”strongTweet This! /strong/aembr //em/p
pstrong14) /strong70% of smartphone users use their device while shopping in-store.em (Source: Google/OTX, The Mobile Movement, U.S, Apr 2011)/emstrong a href=”https://twitter.com/intent/tweet?text=70+percent+of+smartphone+users+use+their+device+while+shopping+in-store.+http://bit.ly/t9DboQ” title=”Tweet This!” target=”_blank”Tweet This!/a /strong/p
pstrong15) /strong71% of smartphone users have searched after seeing an ad.em (Source:/em emGoogle/OTX, The Mobile Movement, U.S, Apr 2011) /ema href=”https://twitter.com/intent/tweet?text=71+percent+of+smartphone+users+have+searched+after+seeing+an+ad.+http://bit.ly/t9DboQ” title=”Tweet This! ” target=”_blank”strongTweet This! /strong/aembr //em/p
pstrong16) /strongThere will be 81.3 million tablets sold worldwide in 2012, up from 15.7 million in 2010.em (Source: eMarketer, December 2010) /ema href=”https://twitter.com/intent/tweet?text=There+will+be+81.3M+tablets+sold+worldwide+in+2012,+up+from+15.7M+in+2010.+http://bit.ly/t9DboQ+” title=”Tweet This! ” target=”_blank”strongTweet This! /strong/aembr //em/p
pstrong17) /strong43% of US adults say theyrsquo;d be willing to give up beer for a month if it meant they could keep accessing the internet on their smartphones. em (Source: Google/OTX, The Mobile Movement, U.S, Apr 2011) /ema href=”https://twitter.com/intent/tweet?text=43+percent+of+US+adults+would+be+willing+to+give+up+beer+for+a+mo.+to+keep+accessing+the+internet+on+their+smartphone.+http://bit.ly/t9DboQ” title=”Tweet This! ” target=”_blank”strongTweet This! /strong/aembr //em/p
pem/emstrong18) /strong36% of US adults say theyrsquo;d be willing to give up chocolate for a month if it meant they could keep accessing the internet on their smartphones.em (Source: Google/OTX, The Mobile Movement, U.S, Apr 2011) /ema href=”https://twitter.com/intent/tweet?text=36+percent+would+be+willing+to+give+up+chocolate+for+a+mo.+to+keep+accessing+the+internet+on+their+smartphone.+http://bit.ly/t9DboQ” title=”Tweet This! ” target=”_blank”strongTweet This! /strong/aembr //em/p
pstrong19) /strongMobile advertising spending will top $1 billion for the first time in 2011, before reaching $4.39 billion in 2015. em(Source: eMarketer, September 2011) /ema href=”https://twitter.com/intent/tweet?text=Mobile+ad+spending+will+top+$1+billion+for+the+1st+time+in+2011+and+reach+$4.39+billion+in+2015.+http://bit.ly/t9DboQ” title=”Tweet This! ” target=”_blank”strongTweet This! /strong/aembr //em/p
h2bSearch/b/h2
pstrong20) /strongThere are 191.4 million search users. em(Source: eMarketer, July 2011) /ema href=”https://twitter.com/intent/tweet?text=There+are+191.4M+search+users.+http://bit.ly/t9DboQ” title=”Tweet This! ” target=”_blank”strongTweet This! /strong/aembr //em/p
pstrong21) /strong82.6% of internet users use search. em(Source: eMarketer, July 2011) /ema href=”https://twitter.com/intent/tweet?text=82.6+percent+of+internet+users+use+search.+http://bit.ly/t9DboQ” title=”Tweet This! ” target=”_blank”strongTweet This! /strong/aembr //em/p
pstrong22) /strong16% of the daily queries on Google have never been seen before. em(Source: Google Internal Data 2011) /ema href=”https://twitter.com/intent/tweet?text=16+percent+of+the+daily+queries+on+Google+have+never+been+seen+before.+http://bit.ly/t9DboQ” title=”Tweet This! ” target=”_blank”strongTweet This! /strong/aembr //em/p
pstrong23) /strongSearch directly drove 25% of all online device purchases. em(Source: Value of Search for Wireless Product Launches Study Google/Compete, March 2010)/em a href=”https://twitter.com/intent/tweet?text=Search+directly+drove+25+percent+of+all+online+device+purchases.+http://bit.ly/t9DboQ” title=”Tweet This! ” target=”_blank”strongTweet This! /strong/aembr //em/p
pstrong24) /strongAdvertisers achieve a 7:1 ROI on investments in search-based marketing.em (Source: McKinsey amp; Co., The Impact of Internet Technologies: Search, Global, Jul 2011)/em a href=”https://twitter.com/intent/tweet?text=Advertisers+achieve+a+7:1+ROI+on+investments+in+search-based+marketing.+http://bit.ly/t9DboQ” title=”Tweet This! ” target=”_blank”strongTweet This! /strong/aembr //em/p
pstrong25) /strongUS advertisers will spend $14.38 billion on paid search in 2011, compared with $12.33 billion on display. em(Source: eMarketer, June 2011)/em a href=”https://twitter.com/intent/tweet?text=US+advertisers+will+spend+$14.38+billion+on+paid+search+in+2011+and+$12.33+billion+on+display.+http://bit.ly/t9DboQ” title=”Tweet This! ” target=”_blank”strongTweet This! /strong/aembr //em/p
pstrong26) /strongIncluding location or phone information in a search ad increases click-through rate 6-8%. em(Source: Google Internal Data, Q4 2010)/em a href=”https://twitter.com/intent/tweet?text=Including+location+or+phone+information+in+a+search+ad+increases+CTR+6-8+percent.+http://bit.ly/t9DboQ” title=”Tweet This! ” target=”_blank”strongTweet This! /strong/aembr //em/p
pstrong27) /strongAdding seller ratings to a search ad can boost click-through rate by over 10%. em(Source: Google Internal Data, Q3 2010)/em a href=”https://twitter.com/intent/tweet?text=Adding+seller+ratings+to+a+search+ad+can+boost+CTR+by+over+10+percent.+http://bit.ly/t9DboQ” title=”Tweet This! ” target=”_blank”strongTweet This! /strong/aembr //em/p
pstrong28) /strongTwo-line sitelinks increase click-through rates by more than 30%*. em(Source: Google Internal Data 2011, *Compared to standard AdWords ads) /ema href=”https://twitter.com/intent/tweet?text=Two-line+sitelinks+increase+click-through+rates+by+more+than+30+percent.+http://bit.ly/t9DboQ” title=”Tweet This! ” target=”_blank”strongTweet This! /strong/aembr //em/p
h2bSocial Media /b/h2
pstrong29) /strongThere will be 79.1 million US mobile social network users in 2015, up from 49.4 million in 2011. em(Source: eMarketer, December 2010) /ema href=”https://twitter.com/intent/tweet?text=There+will+be+79.1M+US+mobile+social+network+users+in+2015,+up+from+49.4M+in+2011.+http://bit.ly/t9DboQ” title=”Tweet This! ” target=”_blank”strongTweet This! /strong/aembr //em/p
pstrong30) /strong88% of US companies over 100 employees will use social media for marketing by 2012. em(Source: eMarketer, November 2010) /ema href=”https://twitter.com/intent/tweet?text=88+percent+of+US+companies+over+100+employees+will+use+social+media+for+marketing+by+2012.+http://bit.ly/t9DboQ” title=”Tweet This! ” target=”_blank”strongTweet This! /strong/aembr //em/p
pstrong31) /strong57% of people talk more online than they do in real life. em(Source: Alex Trimpe via Ogilvy mdash; February 21, 2011, ThinkQuarterly, Google)/em a href=”https://twitter.com/intent/tweet?text=57+percent+of+people+talk+more+online+than+they+do+in+real+life.+http://bit.ly/t9DboQ” title=”Tweet This! ” target=”_blank”strongTweet This! /strong/aembr //em/p
h2bVideo/b/h2
pstrong32) /strongOver 100 million people make a social action on YouTube (likes, shares, comments, etc.) every week.em (Source: Google Internal Data, Q3 2011) /ema href=”https://twitter.com/intent/tweet?text=Over+100M+people+make+a+social+action+on+YouTube+(likes,+shares,+comments,+etc.)+every+week.+http://bit.ly/t9DboQ” title=”Tweet This! ” target=”_blank”strongTweet This! /strong/aembr //em/p
pstrong33) /strongRecommendations from other people account for 60% of all video clicks from the YouTube homepage. em(Source: The YouTube Recommendation System, Sept 2011) /ema href=”https://twitter.com/intent/tweet?text=Recommendations+from+other+people+account+for+60+percent+of+all+video+clicks+from+the+YouTube+homepage.+http://bit.ly/t9DboQ” title=”Tweet This! ” target=”_blank”strongTweet This! /strong/aembr //em/p
pstrong34) /strongConsumers exposed to a YouTube homepage ad are 437% more likely to engage in a key brand activity on the same day than those unexposed.em (Source: Google, Impact of YouTube Homepages On Brand Engagement, U.S., Dec 2010) /ema href=”https://twitter.com/intent/tweet?text=Consumers+exposed+to+a+YouTube+homepage+ad+are+437+percent+more+likely+to+engage+in+a+brand+activity+on+the+same+day.+http://bit.ly/t9DboQ” title=”Tweet This! ” target=”_blank”strongTweet This! /strong/aembr //em/p
pstrong35) /strongBy 2012, internet video will account for over 50% of consumer internet traffic.em (Source: Cisco, Jun 2011)/em a href=”https://twitter.com/intent/tweet?text=By+2012,+internet+video+will+account+for+over+50+percent+of+consumer+internet+traffic.+http://bit.ly/t9DboQ” title=”Tweet This! ” target=”_blank”strongTweet This! /strong/aembr //em/p
pstrong36) /strongYouTube Mobile gets 400 million views a day. em(Source: YouTube Press Statistics, 2011) /ema href=”https://twitter.com/intent/tweet?text=YouTube+Mobile+gets+400M+views+a+day.+http://bit.ly/t9DboQ” title=”Tweet This! ” target=”_blank”strongTweet This! /strong/aembr //em/p
pstrong37) /strongMore than 13 million hours of video were uploaded to YouTube in 2010. em(Source: YouTube Press Statistics, 2011) /ema href=”https://twitter.com/intent/tweet?text=More+than+13M+hours+of+video+were+uploaded+to+YouTube+in+2010.+http://bit.ly/t9DboQ+” title=”Tweet This! ” target=”_blank”strongTweet This! /strong/aembr //em/p
pstrong38) /strongThere are 48 hours of video uploaded every minute to YouTube.em (Source: YouTube Press Statistics, 2011)/em a href=”https://twitter.com/intent/tweet?text=There+are+48+hours+of+video+uploaded+every+minute+to+YouTube.+http://bit.ly/t9DboQ” title=”Tweet This! ” target=”_blank”strongTweet This! /strong/aembr //em/p
pstrong39) /strongOver 3 billion videos are viewed each day on YouTube.em (Source: YouTube Press Statistics, 2011)/em a href=”https://twitter.com/intent/tweet?text=Over+3+billion+videos+are+viewed+each+day+on+YouTube.+http://bit.ly/t9DboQ” title=”Tweet This! ” target=”_blank”strongTweet This! /strong/aembr //em/p
pstrong40) /strongOnline video advertising spending will grow 52.1% to $2.16 billion in 2011, before reaching $7.11 billion in 2015.em (Source: eMarketer, June 2011) /emstronga href=”https://twitter.com/intent/tweet?text=Online+video+advertising+spending+will+grow+52.1+percent+to+$2.16+billion+in+2011+and+reaching+$7.11+billion+in+2015.+http://bit.ly/t9DboQ” title=”weet This! ” target=”_blank”Tweet This! /a/strongembr //em/p
pemAre you effectively a href=”http://www.hubspot.com/charts” title=”incorporating data into your content” target=”_blank”incorporating data into your content/a to make your marketing even more compelling?br //em/p
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