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Archive for October, 2011

Oct, 31 2011

How to Be Remarkable on Halloween! [Marketing Update]

iframe frameborder=”0″ height=”300″ id=”img-1320070719450″ src=”http://blip.tv/play/hJBUgtuMWQA.html” style=”display: block; margin-left: auto; margin-right: auto;” width=”600″/iframeobject style=”display: none;” width=”320″ height=”240″ classid=”clsid:d27cdb6e-ae6d-11cf-96b8-444553540000″ codebase=”http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0″param name=”src” value=”http://a.blip.tv/api.swf#hJBUgtuMWQA” /embed style=”display: none;” wi

Oct, 29 2011

4 Ways to Maximize Your Business’ Facebook Presence

pimg id=”img-1319558891185″ src=”http://blog.hubspot.com/Portals/249/images/iStock_000017654100XSmall.jpg” border=”0″ alt=”Facebook Presence” width=”273″ height=”182″ class=”alignRight” style=”float: right;” /A recent study by a href=”http://www.covario.com/” title=”Covario ” target=”_self”Covario/a revealed that the a href=”http://www.coca-cola.com/en/index.html” title=”Coca Cola Corporation” target=”_self”Coca-Cola Corporation/a was the brand with the largest presence on F

Oct, 28 2011

How Big is Your Long Tail? – Whiteboard Friday

pPosted by a href="http://www.seomoz.org/users/profile/218981"Aaron Wheeler/a/ppnbsp;Choosing keywords to optimize for is a tricky business, made all the more tricky as keyphrases grow longer than a couple of words. As Google a href="http://googleblog.blogspot.com/2009/12/this-week-in-search-121809.html"has said/a, up to 20% of search queries in any given day are completely unique. Should you try to optimize your tauntaun sleeping bags product page for quot;tauntaun sleeping bag,quot; for quot;childrens’ tauntaun sleeping bag,quot; or for quot;childrens’ star wars tauntaun sleeping bag from hothquot;? How can

Oct, 28 2011

Websites With More Content Generate More Customers [New Infographic]

div class=”ISContent Normal” id=”IngeniContentBlock_187901″ pWe recently reviewed some of our data from a href=”http://www.website.grader.com” title=”Website Grader” target=”_blank”Website Grader/a pertaining to the size of websites that are run through the application, how often those sites add new content, and then acquire new customers from that content. Our research primarily shows that strongwebsites that create lots of content, build active social media profiles, and blog regularly are much more successful online than their peers./strong/p p title=”Click through”T

Oct, 27 2011

A Framework for Site Reviews (with Examples)

pPosted by a href="http://www.seomoz.org/users/profile/63"randfish/a/ppOver the past decade, I’ve been part of many reviews of websites, both in-person, as a consultant (prior to 2009) and at many events. I’ve found that much of the time, the reviews themselves lack structure (particularly those that happen quot;on the flyquot; during a conference panel or informal sit-down). Thankfully, during my recent face-off with Distilled’s Will Critchlow in London, I had an excuse to noodle on that and work up some ideas./p pThe Searchlove conference had a unique concept for our classic presentation battle. We were each gi

Oct, 27 2011

3 Wrong Ways to Think About Your Twitter Presence

pa href=”http://www.flickr.com/photos/jmilles/2772265449/” target=”_blank”img id=”img-1319659975938″ src=”http://blog.hubspot.com/Portals/249/images/pointless-twitter-messages.gif” border=”0″ alt=”pointless twitter messages” width=”289″ height=”112″ class=”alignRight” style=”float: right;” //aYesterday was my one-year Twitter anniversary. And no, I am not crazy enough to track the day I joined, but @citytweeps tweeted at me informing me of my first completed first year. To confirm, I rapidly navigated to HubSpot’s a

Oct, 26 2011

5 Ways to Maximize Ecommerce Holiday Marketing

pimg id=”img-1319472374952″ src=”http://blog.hubspot.com/Portals/249/images/iStock_000017390388XSmall.jpg” border=”0″ alt=”eCommerce holiday ” width=”325″ height=”244″ class=”alignRight” style=”float: right;” /Say “Happy Holidays” to a shopper, and they’ll most likely interpret it as, “Congratulations! Here’s your giant headache. You’re welcome.” After all, what is a holiday shopping trip mean, anyway? Christmas music looped until you can’t stand it anymore, a square mile of pavement around the mall

Oct, 26 2011

16 Insights into Google’s Rating Guidelines

pPosted by a href="http://www.seomoz.org/users/profile/22897"Dr. Pete/a/ppimg width="260" height="195" align="right" src="http://www.seomoz.org/img/upload/google-quality-raters(1).jpg" style="padding: 0 0 10px 20px" alt="Checklist" /Last week, when the SEO world was distracted by revelations that Google was blocking a href="http://www.seomoz.org/blog/google-hides-search-referral-data-with-new-ssl-implementation-emergency-whiteboard-friday"keyword referral data/a and nostalgic mania over a href="http://searchenginewatch.com/article/2119342/MC-Hammer-Launchin

Oct, 25 2011

How To Recruit An SEO – The SEO Industry Leaders Reveal Their Secrets

pPosted by a href="http://www.seomoz.org/users/profile/59498"Matthew Ogston/a/pp id="promoted"This post was originally in a href="/ugc"YOUmoz/a, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc./ppThere comes a point in your career as an SEO when you need to recruit someone else. Whether that’s to expand your own consulting firm, or as part of your management role within another company ndash; either way you need to get another human being on-board with what you

Oct, 24 2011

Inbound Marketing Lessons From Dr. Pepper [Marketing Update]

iframe frameborder=”0″ height=”300″ id=”img-1319482279921″ src=”http://blip.tv/play/hJBUgtnjOgA.html” width=”660″/iframeobject style=”display: none;” width=”320″ height=”240″ classid=”clsid:d27cdb6e-ae6d-11cf-96b8-444553540000″ codebase=”http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0″param name=”src” value=”http://a.blip.tv/api.swf#hJBUgtnjOgA” /embed style=”display: none;” width=”320″ height=”240″ type=”application/x-sh