Just a few years ago, Twitter never existed. It’s strange to take something that’s so widely used today and picture what life was like before it. It got me thinking, what would the world be like today if we never had Twitter? Here are 10 possibilities… We’d all have one less excuse to not being more productive at work. We’d never know Comcast actually cares about fixing its poor customer service problem. Facebook and LinkedIn would start adding new features by copying more off each other. Instead of holding a #winning record on Twitter, Charlie Sheen’s only claim to fame would be making the list o

Webinars can be a strong lead generation tool for businesses. This month, for instance, we at HubSpot were able to attract 10K leads from our big webinars. So are you leveraging this channel for what it’s worth? To help businesses get started on using webinars for lead generation, yesterday we hosted a session that extensively covered the webinar production process. We received some consistent questions that we wanted to discuss with our blog readers as well: Should you charge for webinars? In most cases, your webinars should be free. If you want to open up your content in front of a lot of people, you don’t want to create extra

The following is a guest post from Greg Elwell, owner of B2B Inbound, an inbound marketing agency for B2B companies. Are you less than 100% satisfied with what you’re getting out of your Web site in terms of business value? Perhaps you’re thinking of re-designing, migrating or re-building your site to a new, more powerful platform? Or, maybe you’ve come up with a brand new business or product idea and you can’t wait to get started, hire a design firm and begin generating brand awareness? But before you start evaluating technologies, service providers, design or re-design firms be sure you put first things first. And

Posted by randfish Out of the many recent accomplishments that we’ve had, perhaps none is more exciting than the recent publicity we received from being named in Seattle’s Top 10 Places to Work by Seattle Met Magazine: What do rubber band balls, coffee, cupcakes & a workspace w/ no computer have in common? The cover of this month’s Seattle Met magazine! But, magazine articles aren’t the only things that should entice you to join our ragtag bunch… Our Office When you step foot inside SEOmoz, you’ll be forced to breakdance… Well, OK, that’s only if you mindlessly obey floor diagrams. You wi

Posted by Aaron Wheeler  Last week, Rand discussed the importance of correlation data in general and how you can use it for SEO research. It’s a lot easier to get things done if you know which tasks are high priority and which are low, and correlation data can help. This week, Rand finishes off this two-part series on correlation data by discussing some specific observations we’ve made about correlations between SEO tactics and their effects on rankings. There are some very interesting conclusions, so check it out! Also let us know in the comments below if you’ve been able to draw any correlations of your own. &

Whether or not you’re into the most talked about wedding of the century (ahem, William and Catherine aka Kate in case you haven’t been watching the news), you probably haven’t been able escape the speculation of what the soon-to-be princess will be wearing on her big day. In fact, chatter about Kate’s wedding dress is one of the highest search trends on Google and every possible mention of it stirs up even more gossip. Keeping Middleton’s wedding dress under wraps actually teaches us an important lesson about marketing. Kate’s biggest secret – her wedding dress – is an excellent example of cre

Mari Smith, coauthor of Facebook Marketing: An Hour a Day, joins us for another exciting episode of Inbound Now, HubSpot’s Social Media and Inbound Marketing Podcast! Mari has been coined “the pied piper of the online world” by Fast Company, is a frequent contributor on Social Media Examiner, a well known speaker in the social media space, and the go to expert when it comes to all things Facebook marketing. In this episode we chat about: What types of content work best within Facebook to boost engagement What is the sweet spot in terms of posting frequency What Facebook’s “EdgeRank” is and why you shou

Posted by Sam Crocker This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Hey Mozzers! A quick introduction for those of you who don’t know me: my name is Sam Crocker. I work for a global media agency called OMD and am based in London. In addition to our work on (primarily) enterprise SEO clients we also occasionally find time to work on our search and social blog. I am an avid consumer of content in the SEO field and when I’m not doing client wor

This week, video distribution company Netflix announced its first quarter earning. With the announcement came an important milestone for the company: Netflix now has more paying subscribers than Comcast, the largest cable television provider in the United States. How did a company that sent DVDs in the mail become one of the largest media distribution companies in the world? Looking at Netflix’s growth, we drew five valuable lessons for marketers. 5 Marketing Lessons From Netflix 1. Create Ubiquity – Overtime, Netflix created ways to distribute content in the formats its customers wanted: DVDs, computer, tablet, smart phone, TV,

While the average number of Facebook friends per user is 130, people who click the Like button have an average of 310 friends. Justin Kistner of Webtrends revealed this piece of data during yesterday’s Facebook marketing webinar. What does it mean for you? Facebook fans are more active and engaged that just regular Facebook users: they are consuming more content and clicking on links. As Justin said, they are looking for deals, news and community. Here are five ways in which you can capitalize on that engagement: 1. Website Integration “The core building block is the Like button,” said Justin about the way in which you can