Posted by MikeCP Today I want to talk about tracking organic ranking in Google Analytics. Previously, we were able to determine the page from which a Google organic click was coming from (detailed on the Distilled blog by Will Critchlow). This was nice because we could append this to the end of our keywords in Google Analytics for some interesting data (André Scholten’s post at Yoast.com has a step by step) as seen below. Image courtesy of Yoast.com This solution provides limited utility, and if you’re like me, you implemented it, maybe checked it out once in a while, but never really turned this into actionable or other

One of our HubSpot customers was in the process of updating their home page. And they were at an impasse between two different home pages. One stressed the type of product and the other stressed the value proposition. That’s not to say the value proposition was left out of the “product” page; it was just minimized.  What to do? I told them there’s only one thing to do – test. They replied, “Test what?” and I responded, “Good question.” When testing landing or home pages perhaps the most important thing to do is determine your goals. What do you most want people to do when they land

This article is a companion to the free webinar on Website Redesign Tips (register now), we will be covering these tips below in the webinar: 1. Goal: More visitors and leads. The reason you are redesigning your website is to impact your business, not because you are bored with the design or because your CEO wants it to be blue not red.  So, focus on the results you want.  More visitors, leads and customers.  Every decision you make should be focused on improving those goals.  Keeping that in mind, you might spend a bit less time worrying about the exact shade of reddish-orange on the callout background, and more time wo

Twitter is a fantastic network for businesses. You can monitor your brand to garner valuable feedback, keep tabs on the competition, engage your customers in conversation, or even choose to use Twitter as a customer service channel. But there are several common mistakes that companies make on Twitter. Here are 9 Twitter for business strategies to avoid, as well as how to remedy them. 1. Be Overly Self-Promotional Would you want to have lunch with someone who only talked about themselves, and didn’t even ask you how your day was going? Of course not. So why should you act that way on your Twitter profile? Instead of having a Twitter pr

As HubSpot is actively growing our Customer Success team by hiring Inbound Marketing Consultants (apply here) and Customer Success Managers (apply here) we thought we’d take a minute to talk about how you can use inbound marketing techniques in your job search.  In a job hunt you’re marketing yourself, so it would make sense that you’d want to create, optimize, and promote content about you in order to generate as many potential job offers as possible!  Create Step one in any inbound marketing campaign is creating compelling content.  In a job hunt, there are 2 very important pieces of content to create: Res

Posted by JoannaLord Well here we go, you ready to jump into analytics, part deux? Just a heads, up this is the second post of a three post series. The first post, "So You Call Yourself an Analyst, Part 1: Asking the Right Questions, walked through ways in which you could reevaluate the questions steering your analytical efforts. The tough love truth is that most marketers are not analyzing the right data. We have so many tools to help us "analyze," that most of us are sitting in front of our dual monitor set-ups, staring at reports, excel grids, and pivot tables wondering what the hell we are supposed to be seeing. This is a

Blogging can be intimidating for someone who hasn’t done it in the past or grown up in the age where everyone has a personal blog.  It is, however, critical that business owners and marketers ‘blog for business.’  Putting pen to paper or more appropriately, putting fingers to your keyboard is the biggest challenge for most people.  So let’s talk about how to get started. 1. If you’re hesitant to put your voice out there for fear of being critiqued, start small.  Go to blogs in your industry and start reading.  Reading is the easiest way to get started.  See what others are talking

Posted by randfish During my first few years in the SEO field, half of the sites I’d visit – those my SEO brethren in the forums or over email owned – were what today we’d probably call "over-optimized." They tended to have features like: Keyword after keyword stuffed into the title element of every page Overly-lengthy and keyword rich URL strings Page filled with "SEO’d" content that was never intended to be a focus for visitors Backlink profiles that lacked a single high-quality, "editorial" link At its best, our profession is about making amazing things that people are as

Many website and marketing managers think that SEO is a very hard struggle that requires very specialized knowledge and software to get started with. That is a myth though – There are many common SEO problems that can be corrected with only a little knowledge and work, and no fancy software or tools required.  It doesn’t need to be so much difficulty if you take away a few powerful lessons on search engine optimization, such as these three common mistakes. 1. Trying To Optimize A Page For More Than One Keyword Optimizing a page for more than keyword is a simple and common mistake to make. Once you have your list of keywords

As marketers, we’re all strapped for time. Unfortunately, when it comes to public relations, a rushed pitch is likely to end up in journalists’ and bloggers’ trash cans. In this week’s top inbound marketing article, Chris Brogan shares his best tips for improving your PR pitches and increasing their chances for survival. 1. Improve Your Pitch’s Chance of Survival Author: Chris Brogan on ChrisBrogan.com As a popular influencer, Chris Brogan receives his fair share of pitches. In order to help you avoid contributing to bad PR, his article highlights some great ways to improve your pitches and their effectiveness.