Here at HubSpot we sing the praises of Inbound Marketing from the rooftops. Yes, it is an amazing way to see growth in your SEO goals, website traffic, leads and customers. It helps you develop a deeper engagement and establish yourself as a thought leader. But, that doesn’t mean it’s always easy. Proper inbound marketing can take a lot of hard work. We asked the HubSpot Partners what they think the hardest part of inbound marketing is and how they work through these challenges. Partner Teicko Hubert of Focus to Grow believes the hardest part is the understanding “of the cultural shift that has to happen to make inbound ma

Twice a year Professor Christine Moorman at Duke’s Fuqua School of Business surveys hundreds of CMOs to get an overall measure of what is happening in marketing as part of a project aptly called The CMO Survey.  Below are a couple highlights from the latest report, released today. Marketing Spending Should Increase The CMOs reported that on average their budgets would increase 9.2%, a much larger increase than any of the other surveys done in the past 2 years.  Clearly companies are starting to invest in marketing as they see the economy improving.  Another factor might be that budgets that had been cut before during th

Posted by Dana Lookadoo This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Day 1 of SEOmoz Pro Training was like being at a race track. The course careened from clicks to conversions and from search results to landing pages. The audience watched 9 speakers drive their search marketing race cars at speeds faster than fingers can type. Given the finger-breaking speeds, it was fortunate all SEO fans were well fueled – beginning with a healthy breakfast buffet,

Posted by Suzzicks So here is the deal: Traditional websites frequently rank in mobile search results – especially if you are searching from a SmartPhone. What you may not realize is that the converse is also true – mobile pages can rank well in traditional search. This is quite an interesting phenomenon, and something that we need to address strategically. All One Index Soon? Why does this happen? Well, Google has said that they really don’t want to index two versions of the web – one mobile and one traditional. Even though they do have different mobile-specific bots, they want those their bots all to feed into one

Posted by Tom_C We all love backlinks. We all love visualisation. Boom! Let’s mash those two things together. In this post I’ve collected a bunch of different techniques for visualising your link data. Some of these are useful for analysis, some are useful for management and some are useful for keeping Dr. Pete entertained…… Which Are My Top Folders The top pages function of OSE is one of the most useful features ever. Ever since I saw the first incarnation in labs I’ve been a heavy user of this tool but Rich Baxter has taken things one step further yet again and given us a way to see the top linked to folder

A few months ago, I did some research into visualizing how a story spreads across the Twitterverse and how that spread could be visualized. Using a combination of the Twitter API, the TweetMeme API and the Processing visualization library, I was able to graph the spread of a handful of popular links. In the TweetMaps below the circles represent each user who ReTweeted the link, they’re bigger or smaller based on the number of followers they have. People who are following accounts that Tweeted the link before they did have lines drawn to the accounts they’re following (and could have “caught” the link from). The

In HubSpot-approved Grateful Dead parlance, “What a long, strange trip it’s been.”  Just two years ago, Microsoft made a $45+ billion bid for Yahoo! but when the two business bemohoths couldn’t agree on a final price, the Redmond-based company withdrew their offer.  Yet, last week Yahoo said it would begin transitioning to Bing on the back end for search, noting that search results pages would display the line “Powered by Bing” at the bottom for searches using Microsoft’s results. To provide a bit of background on this endeavor, here is an overview of the Yahoo!/Bing deal from Search Al

All businesses love receiving positive online reviews; they’re a great form of third party validation. Still, we all know that not everyone follows the social etiquette rule that states, “If you can’t say anything nice, don’t say anything at all.” In this week’s top inbound marketing article, John Jantsch discusses his best tips for generating positive and genuine online reviews and testimonials on a routine basis. 1. 5 Ways to Get Rockin Reviews Author: John Jantsch of Duct Tape Marketing Blog Local search directories such as Google Maps and Yelp have made reviews a factor for ranking well in local searc

I found this large collection of attribution free social media icon sets to be a very useful resource, with some great designs. AKPC_IDS += "362,";Popularity: unranked [?]

Posted by randfish Today I’m happy to announce that we’ve just updated Linkscape’s web index (which also powers Open Site Explorer and the metrics via the mozBar) with fresh link data. You should see some bright shiny links we’ve found from late July to early August in this index (e.g. our own Beginner’s Guide now has lots of interesting link information). We also have some cool updates to the API, new partnerships and more, all covered below. 50% Correlation Boost to Domain Authority (with some Oddities) You may recall when we produced our correlation research this Spring, we showed that while Page Authority w