Social Book marking could be the next big thing in web site marketing since the development of the personal blogs.
Social Book marking web sites like http://Del.icio.us, Digg, Stumble Upon and Furl allow their users to create a set of web site content bookmarks. Submitted book marks are organized by content tags, which are arbitrary phrases or words a user can assign to the content they wish to bookmark. This gives the user a way to classify, rank and organize web site content using tags.
The most popular Social Book marking web site is Digg. Digg is a relatively new social book marking web site and has in it’s short time attracted millions of members who daily add bookmarks to all sorts of web site content. Over search engines and other bots, social book marking web sites have an intrinsic advantage. Users will choose what content they will bookmark, unlike relying on a program to categorize and qualify content. There is an implied quality in something that someone has taken the time to select.
Users of a social book marking web site will read other posters bookmarks and then add them to their own bookmarks if they liked them.. You can even view RSS feeds to see what others are tagging, which is a very cool feature and is a textbook example of a very powerful viral marketing technique.
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It has become an article of faith that the Web is all about content; content is King on the Web as opposed to television where commercials are king. It seems that television networks just can’t wrap their heads around the Internet and fit it into their standard commercial box. The traditional media’s tactic of last resort, buying-up the competition and imposing its commercial will, just won’t work with the Internet.
Businesses that want to succeed on the Web must learn how to turn their commercial message into content as a seamless entertaining presentation.
After years of website visitors first ignoring, then getting increasingly irritated with banner ads that blink, burp, and blast across their screens, there finally is a better way; advertising in the form of Web-videos that not only deliver a marketing message but are worth the time invested in watching.
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Spammers have done their best to give email marketing a bad name. However, email is such an all pervasive communication tool that it’s use as an extremely effective means of building customer relationships and selling products and services remains un-dented. Imagine trying to run your business today without access to email – it would be impossible. In fact, surveys have found that the vast majority of internet users site email as their primary reason for using the internet, despite the spammers best efforts.
While we’re on the subject of spam, here’s a quick word to the wise, don’t do it!
It’s a really effective way of upsetting future clients and associating your company, products and services with dodgy Viagra, porn and scam artists. Most importantly, spam doesn’t work. It’s as simple as that.
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It’s clear that RSS and e-mail in fact need to be used together, as opposed to either one replacing the other.
While RSS might not be used by as many people as e-mail, you can be sure that those that do use it and subscribe to your feeds will get your content without fail. In addition, many already prefer to receive information via RSS instead of e-mail, making RSS an absolute must as a supplement to e-mail delivery.
Let’s now take a detailed look at exactly how RSS and e-mail can work together.
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I often get consulted by other readers to take a look at their current website and see if the site is search engine optimized. Honestly 90% of the time, the website is NOT. Keep in mind that building websites is not “rocket scienceâ€, there are so many tools out there that will help you build a website without even knowing the basic web languages (HTML, Java, PHP, etc.)
Majority of the time, websites out there are very typical, the kind of sites produced by newcomers to the web design. t might score well in terms of uniqueness or    gadgetry but scores badly in terms of navigation and search engine readiness. In many instances it only works in one browser, it doesn’t work well under other browsers like Firefox, Netscape, and more.
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