Social Book marking could be the next big thing in web site marketing since the development of the personal blogs. Social Book marking web sites like http://Del.icio.us, Digg, Stumble Upon and Furl allow their users to create a set of web site content bookmarks. Submitted book marks are organized by content tags, which are arbitrary phrases or words a user can assign to the content they wish to bookmark. This gives the user a way to classify, rank and organize web site content using tags. The most popular Social Book marking web site is Digg. Digg is a relatively new social book marking web site and has in it’s short time attra

It has become an article of faith that the Web is all about content; content is King on the Web as opposed to television where commercials are king. It seems that television networks just can’t wrap their heads around the Internet and fit it into their standard commercial box. The traditional media’s tactic of last resort, buying-up the competition and imposing its commercial will, just won’t work with the Internet. Businesses that want to succeed on the Web must learn how to turn their commercial message into content as a seamless entertaining presentation. After years of website visitors first ignoring, then getting inc

Spammers have done their best to give email marketing a bad name. However, email is such an all pervasive communication tool that it’s use as an extremely effective means of building customer relationships and selling products and services remains un-dented. Imagine trying to run your business today without access to email – it would be impossible. In fact, surveys have found that the vast majority of internet users site email as their primary reason for using the internet, despite the spammers best efforts. While we’re on the subject of spam, here’s a quick word to the wise, don’t do it! It’

It’s clear that RSS and e-mail in fact need to be used together, as opposed to either one replacing the other. While RSS might not be used by as many people as e-mail, you can be sure that those that do use it and subscribe to your feeds will get your content without fail. In addition, many already prefer to receive information via RSS instead of e-mail, making RSS an absolute must as a supplement to e-mail delivery. Let’s now take a detailed look at exactly how RSS and e-mail can work together. 1. ANNOUNCING YOUR E-ZINE VIA RSS What’s the use of an excellent e-mail e-zine if it’s blocked by spam filters or lost in

I often get consulted by other readers to take a look at their current website and see if the site is search engine optimized. Honestly 90% of the time, the website is NOT. Keep in mind that building websites is not “rocket science”, there are so many tools out there that will help you build a website without even knowing the basic web languages (HTML, Java, PHP, etc.) Majority of the time, websites out there are very typical, the kind of sites produced by newcomers to the web design. t might score well in terms of uniqueness or     gadgetry but scores badly in terms of navigation and search engine readiness. In ma