Online marketing is unique for each business. For large businesses that rely on channel partners to sell and distribute products, the online marketing process can be a challenge. With many channel partners across multiple locations, how can a business make sure that partners have the leads they need to help grow the business?

In a recent conversation with a channel marketing manager I was asked, “What can I do now to get my partners and resellers found?” As with many channel marketing managers, their time is very constrained, but the need to do more lead generation for their resellers is ever present. Additionally, they often talk about how their resellers do a great job once someone is introduced to them, but often their own websites are not helping them bring in new leads. After asking me that question, she said, “I wish I could just give them a few tips to get them started in Inbound Marketing and getting website traction”

5 Tips For Channel Partner Lead Generation

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Here at HubSpot, we get a lot of questions around website redesigns. When should they be done, how should they be done and what mistakes not to make. In this three part series, we’ll examine some of the common pitfalls you might fall into and ways to avoid them.

One thing that all of our partners agreed upon, is that before embarking on any redesigns, companies should truly understand their goals and their customers. Without these necessary prep steps, you’ll wind up designing a website in a vacuum and wasting money. Here are just a few of the key questions that you should ask yourself before you change one pixel:

What Are Your Goals?

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Posted by randfish

It’s been a wild few weeks at the mozplex. Today wrapped up the amazing mozinar with our half-day tools training just in time to launch the new version of SEOmoz. Should we slow down this crazy pace? Nah.

If you’re feeling a sense of deja vu, don’t worry; it’s perfectly normal. We’re the same old moz, but with a new look, faster loading pages and a surprising amount of new functionality. Let’s walk through it together, shall we?

Big Improvements to PRO Membership

It’s a good day to be PRO; we’ve just released:

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Posted by Dana Lookadoo

This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

I’m going to speed through the 2nd half of the 1st day at the SEOmoz Pro Training Race Track. Recall that 9 speakers raced through topics covering clicks to conversions.The following are highlights of the end of the race for Day 1.  

Presentation Off

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The four most important social media channels to marketers are Twitter, Facebook, LinkedIn, and YouTube (See the 2010 State of Inbound Marketing for data). But which one(s) are the most active for your industry? HubSpot recently analyzed 33 industries to find out. An overview of data from our new ebook, the Online Marketing Opportunity Report is displayed below:

So what does this data mean for your business? To begin with, low activity doesn’t necessarily equate to low opportunity; it may just mean that you need to adjust your strategy for that channel.

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The following is a guest post by John McTigue, Executive Vice President and Co-Owner of Kuno Creative. Kuno Creative is a Certified HubSpot Partner Agency based in Avon, OH that specializes in building brands and capturing sales leads.

Crafting a good whitepaper isn’t easy. Creating one that will capture leads is an even bigger challenge. Although there is no standard definition of what constitutes a whitepaper, most people would agree that they differ from blogs in scope, style and intent:

Scope

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Here at HubSpot we sing the praises of Inbound Marketing from the rooftops. Yes, it is an amazing way to see growth in your SEO goals, website traffic, leads and customers. It helps you develop a deeper engagement and establish yourself as a thought leader. But, that doesn’t mean it’s always easy. Proper inbound marketing can take a lot of hard work.

We asked the HubSpot Partners what they think the hardest part of inbound marketing is and how they work through these challenges.

Partner Teicko Hubert of Focus to Grow believes the hardest part is the understanding “of the cultural shift that has to happen to make inbound marketing work” and that “a website is merely fiction unless you understand how inbound marketing works.” That said, Teicko believes that this change can be overcome, but, “it takes diligence and a hyped focus on refining your story telling skills and probing skills.” This is a great point, just like learning any other skill, inbound marketing takes hard work and there’s an adjustment period.

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Twice a year Professor Christine Moorman at Duke’s Fuqua School of Business surveys hundreds of CMOs to get an overall measure of what is happening in marketing as part of a project aptly called The CMO Survey.  Below are a couple highlights from the latest report, released today.

Marketing Spending Should Increase

The CMOs reported that on average their budgets would increase 9.2%, a much larger increase than any of the other surveys done in the past 2 years.  Clearly companies are starting to invest in marketing as they see the economy improving.  Another factor might be that budgets that had been cut before during the recession might now be allowed to grow back to their previous size.

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Posted by Dana Lookadoo

This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

Day 1 of SEOmoz Pro Training was like being at a race track. The course careened from clicks to conversions and from search results to landing pages. The audience watched 9 speakers drive their search marketing race cars at speeds faster than fingers can type. Given the finger-breaking speeds, it was fortunate all SEO fans were well fueled – beginning with a healthy breakfast buffet, mid-morning energy bars, lunch (more all-you-can-eat) and a scrumptious mid-afternoon pit stop with fresh cookies and treats. After everyone was fed each time, it was off to the races.

Todd Freisen was in the sports booth service as emcee, host of ceremonies, referee, judge and time keeper. The event was like a well-oiled machine. Maybe that’s why they call Todd, "Oilman."

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Posted by Suzzicks

So here is the deal: Traditional websites frequently rank in mobile search results – especially if you are searching from a SmartPhone. What you may not realize is that the converse is also true – mobile pages can rank well in traditional search. This is quite an interesting phenomenon, and something that we need to address strategically.

All One Index Soon?

Why does this happen?

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